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Career Summary
Over 12 years of experience in developing innovative, highly measurable SEO strategies and ensuring result-oriented execution focused at consistently improving search rankings through content marketing, strategic partnerships, keywork research and market target groups. Deep understanding of paid search marketing programs, history of improving impressions, click through rates and conversions while minimizing costs. Expertise in leading the design and development of multiple company and ecommerce websites with a proven ability to build and maintain positive client relationship with 500+ clients.
Professional Highlights
• Lead all digital marketing initiatives including Search Engine Optimization (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing, Campaign Landing Page development, retargeting and market automation.
• Lead 15-person team of website developers, digital marketers, copywriters, SEO and Social Media experts to deliver exceptional services to clients.
• Developed and managed digital pay-per-click advertising programs using Google AdWords, Facebook and third-party content distribution networks for 500+ clients’ websites.
• Performed monthly adjustments on 50+ client accounts in Google AdWords and social media channels in order to maximize performance with current budget.
• Produced monthly performance reports for an average of 50 clients utilizing reporting tools such as Google Analytics, Web Trends in order to analyze Traffic trends, Visitor behavior and measure success of SEO/SEM/SMM campaigns.
- Client Management
• Captured intelligence of business need, competition; provided provided leadership in generating PoC and PoV.
• Successfully leading 500+ projects for current engagement by monitoring commitments with respect to quality, effort, cost and schedule. Zero complaints reported.
• Reviewed team's effort every month and taken immediate corrective actions to achieve overall utilization of the projects. Developed needs and ability-based, personalized training programs and adapted programs based on changing needs discovered
• Managed day-to-day administrative affairs while managing client sessions and recruitment of employees.
• Resolve client/customer issues for all billing and reporting issues.
• Monitored and identified new business opportunities and achieved daily/monthly objectives
- SEO Points Highlighted
• Used SEO techniques to drive targeted traffic to client’s site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing marketing cost.
• Led more than 600+ SEO kick off projects and taught on-page SEO, including keywords, writing, internal linking and semantic HTML using SEO best practices to the user experience (UX) team.
• Provided SEO consulting and analytics via Google Webmaster Tools for e-commerce, news websites, informative websites and blog, custom websites and more.
• Provided SEO of websites, including optimizing current web pages designs and working with the development team on the Landing page content, performed non paid methods, keyword research, competitor analysis and researched linking opportunities.
• Administered web analytics dashboards, reports, and key reporting tools; assisted clients in meeting their goals through month-by-month keyword rank, overall and organic traffic to identify key website trends.
• Defined SEO requirements and recommended site enhancements to maximize ROI and increase search rankings including page content, meta tags, alt tags, URL rewrites, and alternate directories.
• Managed and refined On-Page and Off-Page online marketing strategies to increase qualified organic search engine rankings for consumer traffic, vendor traffic, advertiser revenue and advertiser portal sales.
• Conducted in-depth monitoring, competitor analysis, and reporting of key SEO metrics (Google Page Rank, page indexed, links) to benefit domestic and international SEO efforts.
• Track key SEO metrics, distributed reports, dashboards and site traffic by utilizing Google Webmaster Tools and Google Analytics.
• Delivered consistent and ongoing SEO trend analysis and reports on brand management, competitor monitoring, site analysis, search tracking and backlink reporting.
• Optimized websites for search engines through analysis content, site architecture, keywords as well as Title and Meta tags. Experienced in White-Hat and Black-Hat strategies.
- SEM/PPC
• Distributed content for end users through various platforms, distribution channels and targeting solutions (Search, Blogs, Demo Videos, Ad Networks)
• Conducted research, developed and optimized keywords, negative keywords and ad copy for PPC campaign in Google AdWords.
• Managed, analyzed and optimized Google AdWords PPC campaign.
• Oversaw SEM efforts, including account setup, campaign strategy, bid management and analysis of online campaigns.
• Conducted A/B testing of landing pages, creative tests and ad copy.
• Delivered general and specialized report requests, including billing, click activity, bidding request, search listing relevancy issues and SEM trends.
• Created and optimized all Search and GDN campaigns to increase traffic while hitting cost per click and revenue targets.
• Optimize account performance through bidding, keyword expansion, geotargeting, keyword negating, landing page optimization and ad A/B testing to efficiently bring traffic.
Head Office Jalandhar
Jalandhar Address
124-A Green Park, Gate No 6, Opp - Bus Stand Jalandhar, Punjab (144001)
Delhi Address
C23 FIRST FLOOR, Kaushalya Park, Block R, Kharera, Hauz Khas, New Delhi, Delhi 110016
Call Us
+91-7696 706 706
info@seoservicesit.com
seoservicesit@gmail.com